Debunking the Myth of the Millennial: A Perspective From a Social Scientist

February 22, 2017
11:30 AM CST - 1:00 PM CST
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Anne Marie's Catering
12475 Starcrest Drive
San Antonio, TX 78216

Facilitator: Jenia Espe
Invited Speaker: Tara Schwegler, PhD
Co-Founder and Master of Big Ideas at RedSquared Consulting

Millennials have overtaken Baby Boomers as the largest demographic group in the U.S. workforce.  As a result, there has been an endless stream of reports claiming that millennials, also pejoratively known as the “Me” Generation,  are fundamentally different than previous generations.  This talk challenges the category of millennial head-on, drawing on the field of anthropology to show that millennials are far more heterogeneous than they are commonly portrayed. As a result, differences between millennials are often greater than differences between them and other generations. Understanding those generational nuances might be helpful for your coaching practice.

About Our Guest Speaker: 
Tara Schwegler is a cultural anthropologist with over 15 years of qualitative research experience and expertise in the corporate and academic sectors.  As an experience design strategist at USAA,  she developed holistic customer experiences and launched Think Differently, an engaging, hands-on introduction to design thinking for USAA employees. As a Collegiate Assistant Professor at the University of Chicago, she taught courses in anthropology, qualitative research methods, and political theory and published extensively in flagship journals and edited volumes.  


$16.00 Current ICF San Antonio Members

$26.00 Guests/ICF San Antonio Expired Memberships